76-479 Marketing, Public Relations, and Corporate Communications Units: 9.0 Department: English Prerequisites: 70-340 or 76-270 or 76-271 or 76-372 Cross-listed: 76-879 Related URLs: http://hss.cmu.edu/HTML/departments/engl Effective marketing and communications are essential to the success of businesses, non-profit agencies, academic institutions, public interest groups, and other groups of people that have a shared purpose and identity to promote. This course explores marketing and communications in organizational settings, where professional communicators manage relationships with a wide variety of constituencies: customers, investors, news agencies, employees, local communities, and local, regional, and national government agencies. To succeed, communicators must be able to identify and articulate the communication needs of the organizations they represent, develop well-informed strategies for advancing organizational objectives, think and act quickly in high-pressure situations, and write clear and persuasive prose. In this course, you will develop the written and oral communication skills needed by a professional communicator in an organization. You will learn to identify and define a coherent, integrated strategy for all of an organization's communications and to devise and apply effective marketing and public-relations tactics for achieving business objectives. You will gain practice in writing op-ed essays, press releases, critiques of organizational communications, and marketing and communication plans. (Please see English Department for complete course description.)

Discuss this course  Textbook prices  View FCE Results  View FCE Results Prior to Fall 2004  Check Availability   Popularity index Rank for this semester: #589 Rank in this department: #20   Students also scheduled 21-257 Models and Methods for Optimization 76-782 Multimedia Authoring I 69-112 Fitness Fusion 76-487 Online Information Design 54-382 History of Drama II 76-386 Language & Culture 45-968 Information Systems Modeling I 57-817 Major Choral Ensemble 76-772 Advanced Journalism 69-161 Beginning/Intermediate Yoga

 

Course textbooks

* Spring 2007 textbooks given as estimate for Spring 2008 requirements

	Corporate Communication Sections: A	The Tipping Point: How Little Things Can Make a Big Difference Sections: A	S&H, taxes**	Total
Bookstore	$80.00	$10.76	$0.00	$90.76
Bookstore (used)	$60.00	$8.25	$0.00	$68.25
Amazon			$3.00	$3.00
Amazon Marketplace*			$0.00	$0.00
Powells	$60.00	$10.50	$0.00	$70.50
Booksamillion	$82.50	$9.63	$0.00	$92.13
eCampus	$10.00	$23.42	$0.00	$33.42

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